Dont aim toward MSRP :roll: . Aim toward INVOICE (heh heh). The invoice price on a base 3 hatchback with no options (not even moonroof or sport package.......which may be hard to find) is about $16,300. What many people don't realize is that you can talk the dealer down very close to invoice. Just throw the MSRP out the window when you're looking for a new car. That's the price that the dealer WANTS you to negotiate with. 
