I did travel an hour...there's 2 Mazda dealers 1 hour away from me; they're the closest. And I didn't get it from a dealer, though I OBSERVED my dealer not being able to keep the things in stock.
And it's not based on inside knowledge...it's based on observing and learning what people paid on this and a couple of other message boards. I also learned that the wait time for a custom-ordered Mazda3 is 6 months right now, because they're having trouble keeping up with the demand for the car.
What you OBSERVED applies to the dealers you went to, not the ENTIRE NORTHEAST. You do not live in a densly populated area (compared to a major metropolitan area). Its reasonable to expect dealers in such places to carry stock in proportion to the population.
Of course the wait time for a custom order will take a while. Also, if you custom order, its harder to get a good deal. Dealers want to move the inventory they already have.
Admittedly, I live in a so-called "green" state which tilts things a bit, since someone who lives in a "green" state is only allowed to buy a car ith the California emissions package, and Mazda only builds a limited number of those. But still, the cars sell REAL easily.
I don't know about this law, but according to
www.edmunds.com, invoice and msrp for emissions equipment is $0. I assumed all 3's met California emissions.
The fact is, this is a brand new model, it's popular, and it's only being built in one factory. Expecting to get below invoice is unreasonable; dealers know someone else will roll up and pay more.
I was quoted $17,800 (below invoice) by
www.carsdirect.com for my vehicle. I would've had to pick it up in Long Island or New Jersey. So how do you explain this?
In case you don't know, carsdirect acts as a middleman. They pay for your car, you pay them and pick it up at the dealer. I would've gone with them, but I got a slightly better deal locally.
The fact is, buying a car is just the same as buying anything at a store. Its reasonable to give the seller a fair amount of profit. Dealers still make profit at, and below, invoice. Dealers do not make a lot of profit from the sale of a vehicle!!! I don't think MSRP gives a dealer more than 10% (im assuming this, didn't do the actual calculation). Compare that to the profit made in the finance and service departments. Items sold there are marked up %300 and way beyond. Dealers know this, and that is why they are willing to sell cars at invoice and below. They still make a small profit on the car, and they have the opportunity to get you into the other, more profitable parts of the business.