Well, it's a form of advertising really. I'll admit, when I see a car I like on the road or in a parking lot, I look for the make either on the trunk or hood, then look for the model on the trunk or side. It's irritating when I can't find it.
I think the 2.3 badging doesn't look too bad on the darker cars. It stands out and breaks up the door a bit. Don't mind it with or without, but curious to see how it would look on one of my 3's(waiting for insurance decision).
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