From a user interface perspective, Apple TV is much more visually appealing. But I found searching for and renting movies from Amazon VoD on Google TV to be much more functional. On Christmas Eve, I rented "Wall Street: Money Never Sleeps" for $3.99. A notice indicated that Amazon VoD HD was coming soon for Google TV, but the quality looked plenty good enough to me. On Christmas Day, my wife and father-in-law rented "That's Entertainment" for $2.99 (for 48-hours), and my daughter and I later watched "Die Hard" streamed from Netflix. I often search Apple TV and can find nothing to watch, because of the presentation and cumbersome search capabilities. So less than two days using Google TV, that works out to two more movies rented using Google TV (and one streamed for free) than Apple TV (for the month). The Apple TV is boxed; I'm done with it.