[quote author=Silastic Armorfiend link=topic=172767.msg3739926#msg3739926 date=1280108989]
Magudaman hit it on the head; Their internet department has some serious price pushing abilities and you will not need to haggle at all once you get there.[/quote]
Not a bad idea. I found the best deal within 50 miles at TrueCar.com, and then took it to a more conveniently-located dealership. I told them I was not in a hurry to buy, and would just drive down the road to the other dealer, and wanted them to match it.
Of course they told me how the other dealership would never honor that deal, and how they were a much better dealership and yadda yadda yadda, but you turn it around and say, "THIS is the deal that *I* want."
[QUOTE author=Silastic Armorfiend link=topic=172767.msg3739926#msg3739926 date=1280108989]#3: Two things: Tell them think you are bringing cash. DO NOT tell them you own a Mazda. Why? If they think you are going to finance at 0%, or they KNOW you have a Mazda, they bump the price of the car up $500, and then magically give you your $500 for getting 0% financing, and $500 off for being a mazda loyal owner (Effectively stealing your rebate...).[/quote]
Don't give them *any* information ahead of time that would help them, but do your own preparation. I just called the salesman I'd spoken to previously, and said "I'd like to come in and discuss the Mazda3 I test-drove yesterday." He tried to chat on the phone, but I just said, "How about 20 minutes from now?" and got down there.
I think it is okay to go in explaining that you want the 0% and rebate, as long as that is part of the offer you have come up with, and you stick to it on all points. I went in and said "I want to pay $18,141 + tags/title", having already taken the $500 rebate and 0% financing into account. They could not eat my rebate because I knew about it.
You almost certainly should NOT tell them you want to pay cash, since they get kickbacks on loans so they'll jack up the price if they know it's cash. Agree on a price first, then offer cash when you make it into the finance office. If they hassle you, be prepared to walk out again.
[quote author=Silastic Armorfiend link=topic=172767.msg3739926#msg3739926 date=1280108989]#4: Don't be afraid to walk out, or tell them their price is too high.[/quote]
Don't talk about THEIR price ever, at all. Don't talk about their price when you test drive (avoid questions if asked), don't talk about their price when you come in to buy. Come in with YOUR price, and don't discuss any other.
[quote author=Silastic Armorfiend link=topic=172767.msg3739926#msg3739926 date=1280108989]#5: THE LINE: "Look, I am going to buy a car TODAY. I could buy it here, or I could go somewhere else. If you want to make this sale, ______"
[/quote]Exactly.