[quote author=allfiredup link=topic=172767.msg3968992#msg3968992 date=1300710847]
Have you tried using TrueCar.com or a similar site that gives a guaranteed price then links you to the nearest dealers who will honor that price! It's worth a shot to see if you can beat the prices you've already seen...
Just curious, what body style, trim level and options are you looking for?
I'm looking at a 2011 Mazda3 Hatchback Grand Touring with the Tech Package. It sticker's for 26,440. The Invoice is around 24,5ish (I'll have to find it at work). My price is 22,750. I just wanted the push button start and heated seats.
@Banja - Brokers are illegal here in the States. Instead they call themselves "Leasing companies." Edmunds and TrueCar are very close to being spot on. When I sold cars in college, I compared the invoice on Edmunds to ours and it was almost exactly correct minus a dollar here or there. I've been in sales for a while and just buy the way I liked selling. Easy. Quick. I've been in sales for a long time. Even though I'm young, I know what I'm doing.
My advice for anybody that wants to buy a new car:
1. Do your homework on prices/interest rates/incentives/warranties before you get to the dealership. You'll want to know if it's a good deal if when they put numbers in front of you.
2. Know what your car will be (color, interior, options). If something new gets introduced to you like an option you didn't think you'd like but now you absolutely love it, don't buy that day, go home and do some research (you'll see why I say that in a bit). Don't get swallowed by the "Do you want black or just a dark color?" Bull shoot that they play. Stand your ground on the car you want. There are other dealers that will trade with your dealer so you get your car.
3. This is the most important part!!! Leave your emotions at the curb until everything adds up and you're finished signing the paperwork. Emotions are great, but dangerous if you have a good salesperson that smells your desire to get out of that 1992 Escort that only has 1st and 3rd gear and has a loose belt under the hood that screeches like a banshee when you start your car. Don't let your girlfriend or wife say, "I love these heated seats or sirius radio or blah blah" They'll use anything you or she says against you to stir up your emotions about how much you love the car. I did it all the time when I sold cars...I should know. Once the paperwork is signed, go grab your emotions and hug your car. Get really excited because it's yours and you didn't get jacked out of any money.